Launching an app is a milestone, not the finish line. Android and iOS release new versions every year, users find bugs, security needs attention, and servers must keep running. Without maintenance, apps slowly break, get bad reviews or are removed from stores.
What app maintenance includes
Area | Examples |
Bug fixes | Crashes, broken screens, payment errors |
OS updates | Compatibility with new Android and iOS versions |
Store requirements | Meeting new Play Store and App Store policies and target versions |
Security | Updating libraries, fixing vulnerabilities |
Server and backend | Hosting, database, monitoring, backups, scaling |
Third-party services | Maps, SMS, payment gateway, notifications, analytics updates |
Small improvements | UI tweaks and minor features based on feedback |
Support | Responding to issues and user reports |
Typical costs
Many businesses budget roughly 15–20% of the original build cost per year for maintenance, plus running costs:
Cost | Approximate |
Developer maintenance | Often 15–20% of build cost per year, or a monthly retainer |
Cloud servers and database | ₹2,000 – ₹30,000+ per month, depending on users |
Apple developer account | US$99 per year |
SMS, WhatsApp, maps and other APIs | Pay per use |
Payment gateway | Per transaction |
Fluxx Tech maintenance plans: [add plans and prices].
Maintenance vs new features
Maintenance keeps the app healthy. New features add capability. Budget them separately so improvements don’t consume the maintenance budget.
How to reduce maintenance costs
• Build on a sound architecture from the start
• Use well-supported frameworks and libraries
• Automate testing and monitoring
• Avoid unnecessary third-party services
• Keep a backlog and plan releases monthly or quarterly
What happens without maintenance
• Crashes on new phone OS versions
• Security vulnerabilities
• Removal from stores for policy non-compliance
• Bad reviews and uninstalls
• Higher cost later to fix accumulated problems
Frequently asked questions
Do I need maintenance if the app works fine? Yes. OS updates, store rules and security changes require regular work.
Can I maintain the app myself? Only with technical skills and access to the code and accounts.
Should maintenance be in the original contract? It’s best to agree on support terms before development begins.


