Fluxx Tech
WhatsApp and social media get most of the attention in India, but email remains valuable, especially for B2B businesses, professional services, ecommerce and customers who prefer detailed information. Email is low-cost, owned by you, and works well alongside WhatsApp.
Build your list with consent
• Website sign-up forms with a clear benefit: a guide, checklist or offer
• Checkout and booking forms with an opt-in tick box
• Events, webinars and trade fairs
• Existing customers who agree to receive updates
Never buy email lists. They harm deliverability and trust.
Types of emails to send
Type | Example |
Welcome email | Thank subscribers and introduce your business |
Newsletter | Monthly tips, news, offers and blog posts |
Product or service updates | New launches and features |
Offers | Festival sales and limited-time deals |
Automated follow-ups | After an enquiry, quote or purchase |
Educational series | A short course or guide over several emails |
Re-engagement | “We miss you” offers for inactive customers |
Automation ideas
• Welcome series for new subscribers
• Quote follow-up after three and seven days
• Abandoned cart reminders for online stores
• Review requests after purchase
• Renewal reminders for subscriptions and services
Writing and design tips
• Clear subject lines that say what’s inside
• One main message and one call to action per email
• Mobile-friendly design
• Personalise with names and relevant offers
• Keep it short and useful
Deliverability basics
• Use a professional email address on your domain
• Set up domain authentication (SPF, DKIM, DMARC) with your email provider
• Remove addresses that bounce
• Make unsubscribing easy
Measure
Track open rates, click rates, replies, enquiries and sales from emails. Test subject lines and send times.
Frequently asked questions
Is email marketing still useful in India? Yes, especially for B2B, professional services and ecommerce.
How often should I email? Once or twice a month is a good start for most businesses.
Email or WhatsApp? Both. WhatsApp for quick updates, email for detailed information and records.
