Fluxx Tech
Your Google Business Profile is often the first thing customers see about your business. Photos and posts make it come alive, show you’re active, and give people reasons to choose you.
Photos: what to upload
Photo type | Why it matters |
Logo and cover photo | Brand recognition |
Exterior | Helps people find and recognise your location |
Interior | Shows what to expect inside |
Team at work | Builds trust and personality |
Products or services | Shows what you offer |
Finished projects | Proof of quality |
Customer moments (with permission) | Social proof |
Photo tips
• Use real, recent, well-lit photos
• Avoid heavy filters, stock images and text-heavy graphics
• Upload new photos regularly, such as a few every month
• Add short videos of your space or work
• Ask customers to add photos with their reviews
Posts: what they are
Google Business Profile posts are short updates shown on your profile. Use them to share news, offers and events.
Post types
• Updates: news, new services, tips, blog links
• Offers: discounts with start and end dates
• Events: workshops, launches, open days
Post ideas
• Festival offers and greetings with a useful message
• New products, services or projects
• Before-and-after work (where appropriate)
• Customer FAQs answered
• Team introductions
• Links to your latest blog posts
• Seasonal tips related to your services
How often to post
Weekly is a good rhythm. Consistency shows an active business. Each post should include a clear photo and a call-to-action button, such as Call, Book or Learn more.
Track results
Your profile’s performance section shows views, searches, calls, direction requests and website clicks. Compare months to see what content brings action.
Frequently asked questions
Do photos help Maps rankings? They improve engagement and trust, which supports your local presence.
How long do posts stay visible? Posts remain on your profile, but recent posts are most prominent, so keep posting regularly.
Can I schedule Google Business posts? Some management tools support scheduling; you can also post directly from Google.
