Fluxx Tech
Google Discover is the personalised feed of articles and videos shown in the Google app and on many Android phones, often below the search bar. Unlike search, people don’t type a query; Google suggests content based on their interests.
For businesses that publish helpful, interesting content, Discover can bring bursts of traffic.
How content appears in Discover
Google selects content it thinks matches a user’s interests. There’s no keyword to target, and you can’t pay for organic Discover placement. Content must be indexed and meet Google’s content policies.
Tips to improve your chances
1. Create timely, interesting content
• Local news and updates relevant to your industry
• Trends, guides and explainers people want to read
• Seasonal content: festivals, weather, events
• Original insights and data
2. Use large, high-quality images
Google recommends large, high-quality images for Discover. Use original photos rather than generic stock or logos, and allow large image previews on your site.
3. Write accurate, engaging titles
Titles should describe the content clearly. Avoid clickbait and exaggeration, which go against Google’s guidelines.
4. Build trust
• Clear author names and business information
• Accurate, well-researched content
• A strong overall site reputation
5. Keep the site fast and mobile-friendly
Discover is mostly on mobile, so page experience matters.
Track Discover traffic
Google Search Console shows a Discover report once your site gets enough Discover traffic. Note which topics perform and create more like them.
Is Discover right for your business?
Discover traffic can be unpredictable. It suits businesses that publish blogs, news or guides regularly. Service businesses should still focus mainly on search and local SEO.
Frequently asked questions
Can I optimise for Discover with keywords? Not directly. Focus on interesting, high-quality content and great images.
Why did my Discover traffic drop? Discover traffic varies naturally with interests and trends.
Do I need a news website? No. Any site with helpful, interesting content can appear.
