Fluxx Tech
For local searches, the Google Maps pack, the three businesses shown with a map, often gets most of the clicks and calls. Google says local results are based mainly on three things: relevance, distance and prominence. Here’s what each means and what you can do about it.
1. Relevance: how well you match the search
Google needs to understand what you offer.
Improve relevance by:
• Choosing the most accurate primary category
• Adding relevant secondary categories
• Listing all your services and products with descriptions
• Writing a clear business description
• Having matching service pages on your website
• Earning reviews that naturally mention your services
2. Distance: how close you are to the searcher
Google considers the distance between the searcher (or the location in their search) and your business. You can’t move your shop, but you can:
• Make sure your address and map pin are exactly right
• Set service areas correctly if you visit customers
• Create genuine location content for nearby areas you serve
• Open real branches with their own profiles, if growth justifies it
Never use fake addresses or virtual offices to appear in other areas; this breaks Google’s guidelines.
3. Prominence: how well known and trusted you are
Prominence reflects how established and trusted your business is, online and offline.
Improve prominence with:
• Steady, genuine reviews and replies
• A strong, well-linked website
• Consistent business listings across directories
• Mentions in local news, associations and partner sites
• Regular activity: posts, photos and updated information
Other practical factors
Action | Why it helps |
Complete every profile field | More information helps Google match searches |
Accurate opening hours | Searches for “open now” consider hours |
Fresh photos | Shows an active business and increases engagement |
Weekly posts | Keeps your profile active and informative |
Q&A answers | Covers common questions with useful details |
Real business name | Keyword-stuffed names risk suspension |
How to track Maps rankings
Your ranking changes depending on where the searcher is. Local rank grid tools check your position across a map of your city, showing where you’re strong and weak. Your Google Business Profile performance report also shows calls, directions and website clicks.
Frequently asked questions
How long does it take to rank in the Maps top 3? It varies by competition. Profile improvements can help within weeks; reviews and prominence build over months.
Does my website affect Maps rankings? Yes. A strong, relevant website linked to your profile supports prominence and relevance.
Can I pay to appear in the Maps pack? Google offers ads in local results, but the organic Maps pack can’t be bought.
