Fluxx Tech
For many Indian businesses, IndiaMART (B2B) and JustDial (local services) bring regular enquiries. These platforms have their own search systems, and their listings often rank on Google too. Optimising your listings helps you appear higher and convert more enquiries.
IndiaMART: for B2B suppliers
Complete your company profile
• Company name, address, GST and year of establishment
• Clear business description: what you make, capacities and industries served
• Certifications and quality standards
• Factory photos and videos
Optimise product listings
• Specific product names using buyer terms: “3 HP Openwell Submersible Pump” rather than “Pump Model X”
• Detailed specifications: material, size, capacity, power, finish
• Multiple clear photos from different angles
• Price or price range where possible; listings with prices often attract more enquiries
• Minimum order quantity and delivery details
• Categories chosen accurately
Respond fast
Buyers often contact several suppliers. Fast responses and follow-up improve conversion and may improve your visibility on the platform.
JustDial: for local services
• Accurate business name, address, phone and hours
• Correct categories for every service
• Photos of the premises, team and work
• Service descriptions and price information
• Reviews and ratings from real customers, with replies
• Consistent details with your Google Business Profile
Use them alongside your own website
• Link to your website from your listings where allowed
• Keep details consistent everywhere
• Track which platform brings the best enquiries, not just the most
Paid plans
Both platforms offer paid plans that increase visibility. Evaluate them by cost per genuine enquiry and conversion, not by number of leads.
Frequently asked questions
Do IndiaMART listings help Google SEO? They can rank on Google themselves and act as business citations.
Should my product names include keywords? Yes, use the words buyers search for, written clearly and naturally.
Are paid plans worth it? It depends on your industry and conversion rates. Track results carefully.
