Fluxx TechInternal links are links from one page on your website to another. They help visitors find related information, help Google discover and understand your pages, and pass authority from strong pages to important ones. They cost nothing and are fully in your control.
Why internal links matter
• Discovery: Google finds new pages by following links
• Context: link text tells Google what the target page is about
• Authority: pages with more relevant internal links are seen as more important
• Conversions: links guide readers from information to services and contact pages
A simple internal linking strategy
1. Identify your money pages
These are pages that bring enquiries or sales: service pages, product categories and key landing pages.
2. Link from every relevant blog post
Each blog post should link to at least one related money page, for example, a “website design cost” post linking to your web development service page.
3. Build topic clusters
Group content around a core topic:
• Pillar page: a main service page, such as “SEO Services in Coimbatore”
• Cluster posts: related blogs, such as SEO pricing, local SEO checklist, SEO for doctors
• All cluster posts link to the pillar, and the pillar links to the key posts
4. Use descriptive link text
• ❌ “Click here”
• ✅ “see our website design cost guide”
Vary the wording naturally; don’t use the exact same keyword every time.
5. Link new posts from old ones
When you publish a new post, add links to it from two or three older related posts that already get traffic.
6. Fix orphan pages
Orphan pages have no internal links pointing to them. Google may struggle to find them, and visitors never do. Link to every important page from somewhere relevant.
Where to place internal links
• In the main content, where they are most helpful
• In related posts sections
• In navigation and footer menus for key pages
• In calls to action at the end of posts
Common mistakes
• Too many links in one paragraph
• Linking to irrelevant pages
• Broken internal links after changing URLs
• Only linking from the menu
Frequently asked questions
How many internal links should a page have? There’s no fixed number. Add links where they genuinely help the reader.
Do internal links help rankings? Yes. They help Google understand your site structure and which pages matter most.
Should I link to the homepage often? The homepage is usually linked from the logo and menu. Focus extra links on service and product pages.
