Fluxx TechBuying jewellery is a big, emotional purchase. Few customers in Coimbatore will buy a necklace online without seeing it, but most will research first: today’s gold rate, designs, making charges, schemes and which showroom to visit.
A good jewellery website wins that research stage and turns it into showroom visits and WhatsApp enquiries. Here are the features that matter.
1. Daily gold and silver rate
The gold rate is one of the most searched details for any jeweller. Show today’s 22K and 24K gold rate and silver rate prominently, updated daily, with the date and time. It brings people back to your site every day and builds trust.
2. A catalogue organised the way customers shop
Group designs by:
• Category: necklaces, bangles, earrings, rings, chains, coins
• Occasion: bridal, daily wear, gifting, temple jewellery
• Metal and purity: 22K gold, 18K, diamond, silver, platinum
• Weight range
Use large, sharp photos from several angles. Show weight, purity and an approximate price range or “Enquire for price”.
3. A price estimator
Customers want to know roughly what a piece will cost. A simple estimator takes the weight, purity, today’s rate, making charges and GST, and shows an estimated price. It sets expectations and filters serious buyers. Make clear that the final price is confirmed in store.
4. Old gold exchange calculator
Many customers bring old jewellery to exchange. A calculator showing an approximate exchange value encourages them to visit. Explain how purity is tested in store.
5. Gold savings scheme details
Monthly savings schemes are a major footfall driver. Explain:
• How the scheme works and the monthly instalment options
• The benefit at maturity
• Terms in simple language
• A calculator showing what customers will have at the end
• An enquiry or enrolment form
Keep scheme terms accurate and compliant with applicable regulations.
6. WhatsApp enquiries from every design
Add a “Ask on WhatsApp” button to each product. The message should include the product code and photo, so staff can reply quickly with price and availability. This is often where sales start.
7. Appointment booking for bridal shopping
Bridal purchases involve families and take time. Let customers book a private viewing slot, so staff can prepare designs in advance.
8. Trust signals
• BIS hallmarking and HUID information
• Years in business and family history
• Store photos and videos
• Google reviews
• Clear policies: exchange, buyback, certification
9. Local SEO
Most searches are local, such as “jewellery shop in Coimbatore” or “gold rate today Coimbatore”. Make sure:
• Page titles include your city and area
• Your Google Business Profile is complete, with photos and festival hours
• Each branch has its own page and profile
• Store address, map and timings are on every page
10. An owner dashboard
Behind the scenes, staff should be able to update the gold rate, add new designs, see enquiries and manage scheme enrolments without calling a developer.
Festival readiness
Akshaya Tritiya, Deepavali, Pongal and the wedding season bring most of the year’s sales. Plan website banners, offers, Instagram reels and Google Business posts a few weeks before each one.
What does a jewellery website cost?
A jewellery website with catalogue, gold rate, calculators and WhatsApp enquiries typically costs ₹60,000 to ₹2,00,000, depending on catalogue size and features. Full online sales with payments and inventory cost more. Fluxx Tech pricing: [add your price].
See it working
Our jewellery website demo includes a 3D showcase, a gold rate bar, a price estimator with old gold exchange, a savings scheme calculator and an owner dashboard.
Frequently asked questions
Should I sell jewellery online? Many jewellers start with online enquiries and showroom visits, then add online sales for coins, lightweight and daily-wear pieces.
Can the gold rate update automatically? Yes, it can be connected to a rate source or updated by staff from the dashboard each morning.
Do I need to show prices? Showing approximate prices or a price estimator builds trust. Final prices can be confirmed in store.
