Fluxx Tech
Keyword research tells you what customers type into Google, so you can create pages that match. Get it wrong and you rank for searches nobody makes, or compete for terms you can never win. Get it right and every page has a clear purpose.
Step 1: List your services and customers
Write down:
• Every service or product you want to sell
• Who buys each one
• Where they are located
• What problems they are trying to solve
Step 2: Brainstorm how customers search
Think like a customer, not an expert. Customers search “AC not cooling repair”, not “HVAC refrigerant diagnostics”. Ask your sales team and look at WhatsApp enquiries for real wording.
Step 3: Expand with free tools
• Google autocomplete: type a service and note suggestions
• People also ask and related searches on Google
• Google Keyword Planner: volume ranges and new ideas
• Google Search Console: queries your site already appears for
• YouTube and Instagram search suggestions
Step 4: Add modifiers
Combine core terms with:
• Locations: Coimbatore, RS Puram, Saravanampatti
• Intent words: cost, price, best, near me, company, service
• Audiences: for clinics, for students, for small business
• Problems: not working, repair, slow, leaking
Step 5: Judge each keyword
Factor | What to ask |
Relevance | Does it match a service you sell? |
Intent | Is the searcher ready to buy, comparing or just learning? |
Volume | Do enough people search it? (Local terms can be valuable with low volume) |
Difficulty | Can your site realistically compete? |
Value | Would a visitor from this search become a good customer? |
Step 6: Map keywords to pages
• One main keyword per page, with related variations
• Buying-intent keywords → service and product pages
• Question and research keywords → blog posts and guides
• Avoid several pages targeting the same keyword
A simple spreadsheet works: keyword, volume, difficulty, intent, target page, status.
Step 7: Prioritise
Start with keywords that are highly relevant, show buying intent and have low to medium difficulty. These bring the fastest results for small businesses.
Common mistakes
• Targeting only broad, competitive terms
• Ignoring local and long-tail keywords
• Choosing keywords by volume alone
• Never revisiting the list as the business grows
Frequently asked questions
Do I need paid keyword tools? Free tools are enough to start. Paid tools add accurate volumes, difficulty and competitor data.
What if a keyword shows zero volume? Tools miss many real local searches. If customers use the phrase, it can still be worth targeting.
How often should I redo keyword research? Review it every six to twelve months, or when you add services or locations.
