Fluxx Tech
LinkedIn has its own search, and LinkedIn pages and profiles often appear on Google for company and personal name searches. For B2B companies, consultants and professionals, a well-optimised LinkedIn presence helps buyers, partners and recruits find and trust you.
Company page optimisation
• Name and logo: your official business name and a clear logo
• Tagline: what you do and for whom, with keywords: “Custom software, apps and websites for Tamil Nadu businesses”
• About section: describe services, industries, location and value in plain language, with relevant keywords
• Industry, size and location: filled in accurately
• Website link and contact details
• Specialities: list your main services and keywords
• Showcase pages for distinct products or divisions, if relevant
• Cover image that communicates your offer
Personal profile optimisation
Founders and team members often get more reach than company pages.
• Headline: role plus value, such as “Founder, Fluxx Tech | Websites, Apps and Digital Marketing for Coimbatore Businesses”
• About: your story, expertise and who you help
• Experience: clear role descriptions with keywords
• Skills: relevant skills that match searches
• Featured section: case studies, articles and your website
• Custom profile URL
Content for visibility
• Regular posts sharing insights, projects and lessons
• Articles and newsletters on your expertise
• Comments on industry discussions
• Employee advocacy: team members sharing company updates
Posts with clear topics and relevant keywords help LinkedIn understand your expertise.
LinkedIn and Google
• Company pages and profiles can rank for brand and name searches
• Articles can sometimes appear in Google results
• Link LinkedIn to your website and your website to LinkedIn
Frequently asked questions
Do hashtags help on LinkedIn? A few relevant ones can help categorise posts, but content quality and engagement matter more.
How often should a company post on LinkedIn? Two or three times a week is a good target for most B2B companies.
Should employees list the company? Yes. Linked employee profiles add credibility and reach.
