```php Product Photography for Online Stores: A Practical Guide
General

Product Photography for Online Stores

· 2 min read · Fluxx Tech

Online shoppers can’t touch your products. Photos do the selling. Clear, consistent product images build trust, reduce returns and improve conversions o...

Online shoppers can’t touch your products. Photos do the selling. Clear, consistent product images build trust, reduce returns and improve conversions on your website, Amazon, Flipkart, Instagram and WhatsApp catalogues.

The essential shots

Shot

Purpose

Main image on a clean background

Clear first impression; required by many marketplaces

Multiple angles

Front, back, side and top

Close-ups

Fabric, texture, stitching, finish

Scale shots

Product in hand or next to common objects

Lifestyle shots

Product in use or styled in a real setting

Variants

Each colour or design

Packaging

What arrives at the door

Lighting

• Natural light near a window, without direct harsh sun

• Use a white sheet or reflector to soften shadows

• For consistent results, a simple softbox kit is affordable

• Avoid mixing different light colours

Backgrounds

• White or light grey for main product images

• Simple, relevant settings for lifestyle shots

• Keep backgrounds consistent across your catalogue

Phone photography setup

• Clean the lens

• Use a tripod

• Turn off flash

• Tap to focus and adjust exposure

• Shoot at the highest quality setting

Editing

• Crop and straighten

• Adjust brightness and white balance so colours are accurate

• Remove background distractions

• Keep editing consistent

• Don’t change the product’s real colour, which leads to returns

Optimise for web

• Resize and compress images for speed

• Use descriptive file names and alt text

• Follow each marketplace’s image size and background rules

Video

Short product videos showing movement, fit or use can increase confidence, especially for clothing, jewellery and gadgets.

Frequently asked questions

Do I need a professional photographer? For hero images and lifestyle shoots, it helps. Many sellers handle everyday product shots themselves with a good setup.

How many photos per product? Five to eight images covering angles, details and use is a good target.

Can I use manufacturer photos? Only with permission, and original photos help you stand out.

Need help with your project?

Our Coimbatore team is happy to talk it through.

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