QR codes are everywhere in India thanks to UPI payments, so customers are comfortable scanning them. That makes QR codes a simple bridge between your physical shop, packaging or print materials and your digital channels.
15 ways to use QR codes
Getting reviews and feedback
1. Google review link at the counter, on bills and in packaging
2. Feedback form after a service or meal
Starting conversations
3. WhatsApp chat link on visiting cards, signboards and brochures
4. Instagram profile at the shop entrance
Selling and informing
5. Digital menus for restaurants and cafes
6. Product catalogues in showrooms
7. Product details, manuals and care instructions on packaging
8. Video demos of how to use a product
9. Price lists and current offers
Bookings and sign-ups
10. Appointment booking at clinics and salons
11. Event registrations
12. Loyalty programme sign-ups
Operations
13. Staff attendance at sites
14. Equipment maintenance records
15. Asset tracking
Design tips
• Add a clear call to action next to the code: “Scan to review us on Google”
• Make it large enough to scan easily
• Keep good contrast (dark code on a light background)
• Test it with several phones before printing
• Add your logo carefully without breaking scannability
Static vs dynamic QR codes
Static | Dynamic |
Destination fixed when created | Destination can be changed later |
Usually free | Often requires a subscription |
No tracking | Tracks scans |
Dynamic codes are useful for printed materials you may want to update later.
Track results
Use dynamic codes or add tracking parameters (UTM tags) to links, so you can see scans and actions in Google Analytics.
Security
Use trusted QR generators, check links before printing, and make sure codes lead to secure (https) pages.
Frequently asked questions
Do QR codes expire? Static codes don’t. Dynamic codes depend on your provider subscription.
Where should I place a review QR code? At the counter, on bills and in packaging, wherever customers are happy and have a moment.
Can I track who scans? You can track number of scans and actions, not personal identities.


