Fluxx TechProperty buyers in Coimbatore start online. They compare locations, prices, plot sizes and builders long before they call. Builders, developers and agents who rely only on property portals compete with hundreds of listings on the same screen, and pay for every lead.
Your own real estate website lets you present projects properly, capture leads directly and follow up faster. These are the features that matter most.
1. Property listings with useful filters
Buyers want to narrow down quickly. Let them filter by:
• Location or area (Saravanampatti, Vadavalli, Kovaipudur, Avinashi Road and so on)
• Property type: apartment, villa, plot, commercial
• Budget range
• Size: BHK, sq ft or cents
• Status: ready to move, under construction, upcoming
2. Detailed project pages
Each project page should answer the questions buyers ask on the phone:
• Clear photos, walkthrough video and floor plans
• Price range and payment plan
• Amenities, specifications and materials
• Location map with distance to schools, hospitals, IT parks and highways
• Approval details, such as RERA registration number and local approvals, where applicable
• Construction progress updates for ongoing projects
Showing approval details clearly builds trust and saves your sales team time.
3. Site-visit booking
The site visit is where most deals start. Let buyers pick a date and time, and confirm instantly on WhatsApp. Send a reminder with a map link the day before. Pass the booking to the right sales person automatically.
4. EMI calculator
Most buyers take a home loan. A simple EMI calculator, using loan amount, interest rate and tenure, helps them see affordability and keeps them on your page longer. Mention partner banks if you have tie-ups.
5. WhatsApp and call buttons everywhere
Put a sticky WhatsApp and call button on mobile. Pre-fill the WhatsApp message with the project name, so your team knows which property the lead is asking about.
6. Lead capture that is not annoying
Offer something useful in exchange for a phone number:
• Download the brochure
• Get the price sheet
• Get the floor plan for a specific unit
Keep forms short: name, phone and preferred project.
7. An agent or sales dashboard
Leads lost in WhatsApp chats and notebooks are a common problem. A simple dashboard shows every enquiry and site visit, who it is assigned to and its status. Managers can see which projects and sources bring the most leads.
8. Location pages for local SEO
Create pages for the areas you build in, such as “Villas in Vadavalli” or “Plots near Avinashi Road”. Include genuine information about the area: schools, connectivity, upcoming infrastructure and price trends you can support with data. These pages help you rank for local property searches.
9. Trust and credibility
• Completed projects with photos and handover dates
• Customer testimonials and Google reviews
• Years in business and team details
• Bank approvals and partner logos, where permitted
10. Speed and mobile design
Property sites are heavy with photos and videos. Compress images, use lazy loading and test on mobile data. A slow site loses buyers before the first photo loads.
Portals vs your own website
Portals bring volume, but leads are often shared with competitors. Your own website brings fewer but warmer leads, at a lower cost per lead over time. Most builders do best using both, and sending portal and ad traffic to their own project pages where possible.
What does a real estate website cost?
A real estate website with listings, filters, site-visit booking, EMI calculator and a lead dashboard typically costs ₹60,000 to ₹2,00,000, depending on the number of projects and integrations. Fluxx Tech pricing: [add your price].
Try a live demo
Our real estate website demo includes listings with filters, site-visit booking to WhatsApp, an agent dashboard and an EMI calculator.
Frequently asked questions
Do I need a separate page for each project? Yes. Separate pages rank better on Google and make ad campaigns more effective.
Can enquiries go directly to my sales team on WhatsApp? Yes. Enquiries and bookings can be routed to sales staff automatically.
Should I show prices? Showing at least a starting price or price range filters serious buyers and builds trust.
