Fluxx TechAn SEO audit is a health check for your website’s visibility on Google. It finds what is stopping your pages from ranking and turns that into a prioritised fix list. Every business website should have one before starting SEO, after a redesign, and roughly once a year.
What a full SEO audit covers
Area | What is checked |
Technical | Indexing, crawl errors, sitemaps, robots.txt, speed, mobile, HTTPS, redirects, duplicate pages |
On-page | Titles, meta descriptions, headings, content quality, keyword targeting, internal links, images |
Local | Google Business Profile, reviews, citations, NAP consistency |
Content | Gaps compared with competitors, thin pages, outdated content |
Backlinks | Quality and quantity of links, spam links |
Competitors | Who ranks for your keywords, and why |
Tracking | Search Console, Analytics and conversion tracking set up correctly |
A basic audit you can do yourself
1. Check indexing. Search “site:yourdomain.com” on Google. Are your important pages there? Are there test or duplicate pages that shouldn’t be?
2. Review Search Console. Look at the Pages report for indexing issues, the Performance report for top queries, and any manual actions.
3. Test speed. Run your homepage and top service pages through PageSpeed Insights on mobile.
4. Check titles. Are titles unique, descriptive and keyword-led? Search Console and audit tools can list duplicates.
5. Review service pages. Does each main service have its own detailed page with a clear call to action?
6. Check Google Business Profile. Is it complete, accurate, active and collecting reviews?
7. Check mobile usability. Open every key page on your phone. Are buttons easy to tap and text readable?
8. Look at competitors. Search your top keywords. What do ranking pages have that yours lack?
What professional audits add
• Full site crawls that find every broken link, redirect chain and duplicate
• Backlink profile analysis and spam detection
• Keyword research with search volumes and difficulty
• Competitor content and link gap analysis
• A prioritised action plan with effort and impact
Turning findings into action
Sort issues into three groups:
1. Critical: pages not indexed, site-wide errors, manual actions. Fix immediately.
2. High impact: missing service pages, poor titles, slow key pages, incomplete Google profile.
3. Improvements: image alt text, heading order, minor content updates.
Fix in that order, and re-check after major changes.
Frequently asked questions
How often should I do an SEO audit? At least once a year, and after any redesign, migration or big drop in traffic.
How long does an audit take? A basic self-audit takes a few hours. A professional audit typically takes several days.
Do free audit tools give accurate results? They’re a useful start but can show false alarms and miss context. Interpret results carefully.
