SEO Report Template: What to Include Every Month

A good SEO report answers three questions in a few minutes: Is SEO bringing business? What was done? What happens next? Many reports bury these answers in dozens of charts. This template keeps it clear.

The one-page SEO report

1. Summary (three lines)

• Result: “Organic enquiries rose from 18 to 24 this month.”

• Highlight: “Two service pages moved onto page one.”

• Next focus: “Improve the SEO page and add three location pages.”

2. Business results

Metric	This month	Last month	Same month last year
Organic enquiries (forms, calls, WhatsApp)
Google Business Profile calls
Direction requests
Organic sales or bookings (if tracked)

3. Visibility

Metric	This month	Last month
Organic visitors to key pages
Search impressions (Search Console)
Average click-through rate
New Google reviews / average rating

4. Keyword rankings

Keyword	Target page	Position now	Last month	Change

Track your 10–20 most important keywords, not hundreds.

5. Work completed

A list with links:

• Pages created or improved

• Technical fixes

• Content published

• Citations, reviews and links earned

• Google Business Profile posts and updates

6. Issues and opportunities

• Problems found (errors, ranking drops, competitor moves)

• Opportunities (keywords close to page one, new content ideas)

7. Next month’s plan

Three to five clear priorities, with owners.

Where the data comes from

• Enquiries: GA4 key events, call tracking, CRM

• Visibility: Google Search Console

• Local: Google Business Profile performance

• Rankings: rank tracking tool

• Work done: your task list or project tool

Tips for better reports

• Lead with enquiries, not rankings

• Compare with the same month last year to account for seasons

• Explain changes in plain language

• Keep it short; add detail in an appendix if needed

Frequently asked questions

How often should SEO be reported? Monthly for most businesses, with a quarterly review of strategy.

What if enquiries drop one month? Check seasonality, technical issues and tracking first, then review rankings and competitors.

Should reports include backlinks and domain scores? Optional. Business owners care most about enquiries, visibility and work done.