Social media marketing packages look similar on paper: “12 posts a month, 4 reels, ad management”. But what you actually get varies enormously, from template graphics to strategy-led content that brings enquiries.
This guide explains what to expect at each level and how to compare packages properly.
What a package usually includes
Item | What to check |
Strategy | Goals, audience, content pillars and a monthly plan |
Posts and carousels | Number per month, custom designs vs templates |
Reels and videos | Number, who shoots, editing quality, scripts |
Captions and hashtags | Written for your audience and local search |
Stories | Frequency and type |
Community management | Replying to comments and DMs, and response time |
Paid ads | Setup and management; ad spend usually separate |
Reporting | Monthly results: reach, engagement, enquiries |
Platforms | Instagram, Facebook, LinkedIn, YouTube |
Typical package levels in India
Approximate monthly ranges for 2026, excluding ad spend:
Package | Approximate fee | Usually includes |
Starter | ₹8,000 – ₹20,000 | 8–12 posts, basic captions, one or two platforms |
Growth | ₹20,000 – ₹45,000 | 12–20 posts, 4–8 reels, stories, ad management, monthly report |
Premium | ₹45,000+ | Strategy, regular shoots, 8+ reels, multiple platforms, campaigns, community management |
Fluxx Tech packages: [add package names and prices].
What separates good packages from average ones
• Strategy before design: content linked to business goals, not just “post every day”
• Reels with hooks and scripts, not just stock video
• Local relevance: festivals, neighbourhoods, Tamil or bilingual content where it fits
• Enquiry focus: clear calls to action, DM keywords, WhatsApp links
• Honest reporting: enquiries and cost per lead, not only likes and followers
Questions to ask before signing
1. Who writes, designs and shoots the content?
2. Are designs custom or template-based?
3. How many revision rounds are included?
4. Is ad spend included or separate?
5. Who replies to DMs and comments, and how fast?
6. Do I own the accounts and content?
7. What is the notice period?
Red flags
• Promises of a guaranteed number of followers
• Buying followers or engagement
• No strategy, only a posting count
• Reports with no link to enquiries
Frequently asked questions
How many posts a month does a small business need? Quality and consistency matter more than volume. Three to five posts a week, including reels, works for most.
Is ad spend included in the package? Usually not. Ad spend is paid to Meta separately; the package covers management.
How long before social media brings results? Organic growth takes two to six months. Ads can bring enquiries much sooner.


