Fluxx Tech
Many website projects get stuck waiting for content. Owners know their business but don’t know what to write on each page. Use these outlines as a starting point.
Homepage
The homepage answers: what do you do, for whom, and what should I do next?
1. Headline: what you offer and where
2. Short supporting line: the main benefit
3. Primary call to action
4. Services overview with links
5. Why choose you (three to five specific points)
6. Proof: reviews, client logos, project highlights
7. How it works (simple steps)
8. Final call to action
About page
People buy from people. Include:
• Your story: why you started and what you believe
• Experience and milestones
• Team photos and short bios
• Values and approach
• Certifications, memberships and awards
Service pages
One page per main service:
• Who it’s for and the problem it solves
• What’s included
• Process and timeline
• Pricing guide or starting price
• Proof: projects and reviews
• FAQs
• Call to action
See how to write a service page that ranks.
Portfolio or case studies
For each project: the client’s need, what you did, the result, photos and a testimonial (with permission).
Contact page
• Phone, WhatsApp and email
• Address with embedded map and directions
• Opening hours
• Short contact form
• Response time promise
FAQ page
Collect questions from calls and WhatsApp. Answer clearly and briefly.
Policies
Privacy policy, terms, and refund or cancellation policy where relevant.
Writing tips
• Write the way you speak to customers
• Use short sentences and paragraphs
• Be specific: numbers, examples, locations
• Focus on benefits for the customer, not just features
• Include a clear next step on every page
• Use real photos
Frequently asked questions
Can my agency write the content? Many do. You’ll still need to share knowledge, examples and approvals.
How much text should a page have? Enough to answer the visitor’s questions. Service pages usually need more than homepages.
Should content be in Tamil? If many customers prefer Tamil, consider Tamil versions of key pages.
