WordPress powers a large share of business websites. It is SEO-friendly out of the box, but the default setup leaves a lot on the table, and too many plugins can slow a site down. Here is how to set it up properly.
1. Basic settings
• Settings → Reading: make sure “Discourage search engines” is NOT ticked on a live site
• Settings → Permalinks: use “Post name” for clean URLs, such as /services/web-design
• Settings → General: correct site title and tagline
2. Install one SEO plugin
Popular options include Rank Math and Yoast SEO. Use one, not both. Configure:
• Title and meta description templates
• XML sitemap (submit it in Google Search Console)
• Noindex for thin archive pages, such as tag archives, if they add no value
• Basic schema for your business type
• Breadcrumbs
3. Optimise each page and post
Using the plugin’s fields:
• A unique title tag and meta description
• A focus keyword to guide your writing (not a magic ranking switch)
• One H1 per page, normally the page title
• Internal links to related pages
4. Speed
• Choose good hosting, ideally optimised for WordPress
• Use a lightweight, well-coded theme
• Add a caching plugin and image optimisation
• Remove plugins you don’t use
• Avoid heavy page builders on every page where possible
5. Images
• Compress before uploading or use an optimisation plugin
• Serve WebP where possible
• Add alt text in the media library
6. Security and updates
• Keep WordPress core, themes and plugins updated
• Use strong passwords and two-factor login
• Install a security plugin or firewall
• Take regular backups
A hacked site can be removed from search results or flagged as unsafe.
7. Schema and local SEO
Set your business type, address, phone and hours in the SEO plugin’s local settings or with custom schema. Add FAQ schema to pages with FAQs.
Common WordPress SEO mistakes
• Leaving “Discourage search engines” ticked after launch
• Duplicate content from tags, categories and author archives
• Dozens of plugins slowing the site
• Default “Sample Page” and “Hello World” posts left live
• Not setting up redirects when changing URLs
Frequently asked questions
Is WordPress good for SEO? Yes, when it is set up well, kept fast and maintained.
Which SEO plugin is best? Rank Math and Yoast are both solid. Choose one and configure it properly.
Do page builders hurt SEO? They can add code and slow pages. Use them carefully and test speed.


